It ain’t what you do, it’s the way that you do it – that’s what gets results

By March 4, 2016news

“When, in 1939, jazz trumpeter Sy Oliver sang, “It ain’t what you do, it’s the way that you do it – that’s what gets results”, he was probably not voicing any truly original thought, however the sentiment remained valid throughout the decades and in the world of branding in the 21st century it is taking on increased importance….”

John Rolinson

Antal International is a global Recruitment Franchise that enables business professionals to set up their own recruitment company anywhere in the world. Antal provides all its franchisees and their staff with initial and ongoing training, the processes and methodologies that have made us the organisation we are today – we also integrate the ethos, culture and spirit that we have engendered over the years; as this is what our brand is all about – and it is this that keeps our recruitment proposition unique.

Ready to build business

The processes and methodologies themselves are probably copied in other recruitment consultancies around the world, for no other reason than the fact that they work – there are only so many ways of “getting a bum on a seat”. It aint’ what you do it’s the way that you do it.  What is tough, yet critical to the Antal brand and is core to our external image, is instilling in all Antal individuals, from London to Panama, that sharing their own information, their own knowledge and their own experience is the philosophy that gives Antal the competitive edge.

It is not our web presence, brochures, stationery or the coloured Antal logo that secures our brand on Global Preferred Suppliers Lists, it is our ability to share candidates and clients cross-market, cross-border and cross-sector as well as our ability to tap into the amassed knowledge that our franchisees have brought to the company.

A recruiter is invariably pictured as being an aggressive salesman; such individuals’ days are numbered; both sides of the end-user equation are now expecting their recruiter to be knowledgeable of their own specific markets and to be empathetic to their demands. It aint’ what you do it’s the way that you do it. Such an approach can only be given by those specifically experienced. (Remember our franchisees recruit back into the environments they understand). Recruiting a Finance Director is better done by an ex-Finance Director, as opposed to a 23 year old sales graduate who might struggle to understand the difficulties.

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