How you can use Antal’s business model and build your own successful firm

I wanted to share the story of Tony Goodwin, the founder of Antal International and how he has built up a recruitment network of more than 120 offices after having started as a one man band. This is exactly what you can achieve using our proven and successful business model.

It was back in 1993 that Tony Goodwin left financial recruitment consultancy Harrison Willis to plough his own furrow in the uncertain world of recruitment, emboldened by his belief in the opportunities for professional recruiters in developing overseas markets. Not only did Tony face the usual anxieties experienced during a start-up, he tonyalso faced the challenge of launching a new business in Eastern Europe — at the time very much a new frontier for UK recruiters. “Someone said to me at the time that he looked forward to seeing my ads in the Financial Times in Bulgarian, Russian and Polish, but I couldn’t even speak any of the languages,” he says. Clearly undeterred, Tony’s early foray into Eastern Europe meant paying for apartments in Budapest and Warsaw that were used as offices by a Hungarian and a Pole who he had trained as recruitment consultants in London.

Within two years, however, the new company was sufficiently established to have proper offices, not only in these cities, but in Moscow as well. And since then, Antal has grown into a global network of 120 offices in 30 countries. In the company’s early days, Tony himself was based in London, where he operated from a serviced office near Putney, equipped only with a telephone, “a computer I couldn’t turn on, a fax machine and a lot of self-belief”, he said.  The most difficult thing was learning to trust people that were working 2,000 miles away from him. “Most people set up their business where they are based, where they can see what is going on 9-5,” he says. In the early days, he spent a lot of his time both on the telephone and in person explaining to his new staff “in simple language” what his business model was. Had he done this a year after the business had been started it would have been too late and the business would never have taken off, he says.

The new company faced other challenges too, not least when competitors keen to enter this developing market headhunted its staff. “This caused us some pain as we lost some good people,” Tony admits. “We were the victim of our own success,” he adds. On the positive side, however, he says that starting Antal freed him from the constraints of being employed by someone else and the frustrations of the corporate environment. Tony says he relished the freedom that starting and running his own company gave, in particular not having to attend “interminable meetings”. “I did consider going in with a partner, but I thought we would end up arguing too much,” he adds.  Tony started the business with £10k in savings, but after billing £357k in his first year, he found it wasn’t necessary to use all of it, and he was able to draw £15k in salary. Tony bemoans those who start up a recruitment business, expecting to draw only a reduced salary compared to what they previously enjoyed in the corporate world. “They are just giving it a go with other people’s money, they aren’t really entrepreneurs; they don’t really get it,” he says.

So if you wish to follow in Tony’s steps, contact us today and become an Antal Entrepreneur.

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